Audiences

Eleven audiences, one catalog

The same canonical signals serve eleven distinct audiences. What differs is governance, packaging, and price tier — never the underlying data. The audiences below are listed roughly in order of where Earth Signals is engaging today versus where the platform is positioned to grow.

Research & academia

Design partner

Universities, NGO scientists, government labs.

Versioned, reproducible ecological signals with full lineage. Pinning a vintage means a published paper's results stay reproducible after Earth Signals updates the underlying methodology.

Example

A peer-reviewed study cites ECI v1.4.2 / EC-M-1.1 over a defined parcel set; the dataset and computation graph remain queryable forever.

Primary signals

  • eci
  • biome-baseline
  • habitat-suitability

Markets & trading

Scoping

Funds, market makers, structured-product desks.

Signals delivered with the discipline of a market-data feed: vintaged, rebuild-safe, with a documented update window and an audit trail per observation.

Example

A thematic-equity fund licenses ECY for portfolio attribution against ecological-condition exposure across its land-economy holdings.

Primary signals

  • earth-credit-yield
  • threat-multiplier
  • eci

Indices & reference rates

Scoping

Index publishers, ETF issuers, benchmark administrators.

Composable inputs designed to roll up into reference rates and benchmark indices, with the governance documentation regulators expect for an administered benchmark.

Example

An index publisher licenses biome-weighted ECI as the reference rate for an ecology-linked sustainability instrument.

Primary signals

  • eci
  • earth-credit-yield
  • biome-baseline

Risk & insurance

Design partner

Reinsurers, parametric-product desks, risk modellers.

Signals tuned for parametric-trigger viability — historical depth, false-positive analysis, and a clear delineation between the signal we deliver and the trigger you set.

Example

A parametric reinsurance product on an old-growth forest portfolio triggers on a Threat Multiplier excursion above a contract threshold.

Primary signals

  • threat-multiplier
  • canopy-loss
  • surface-water-variability

Corporate disclosure & risk

Scoping

Sustainability, finance, and risk teams at large corporates.

Audit-grade ecological data for CSRD, TNFD, SBTN, and SEC disclosures, scoped to the parcels a company actually controls or depends on.

Example

A consumer-goods company files TNFD-aligned nature-related disclosure built on per-supply-shed ECI rather than a national average.

Primary signals

  • eci
  • threat-multiplier
  • soil-carbon-stock

Public sector & multilateral

Scoping

Federal agencies, multilateral banks, sub-national governments.

Independent, methodologically-cited signals for SEEA-aligned natural-capital accounting, conservation prioritisation, and program-level outcome measurement.

Example

A national statistics office uses ECI as one input into the country's annual SEEA-EA ecosystem-condition account.

Primary signals

  • eci
  • biome-baseline
  • landscape-connectivity

Conservation & mission

Active

Land trusts, conservation NGOs, restoration programs, philanthropic capital.

The same signal stack the markets use, priced and delivered for mission organisations — so impact reports cite the same numbers buyers and regulators see.

Example

A land trust reports its preserve portfolio's ECI trajectory under restoration alongside its annual report — the same numbers the funder's diligence team would have run independently.

Primary signals

  • eci
  • restoration-trajectory
  • landscape-connectivity

Platforms & SaaS partners

Scoping

GIS platforms, ESG software, supply-chain tools, restoration registries.

An OEM-friendly REST and tile API. Earth Signals is the underlying ecological data layer; partner platforms are the workflow surface for the end user.

Example

A supply-chain ESG platform embeds ECI and Threat Multiplier as native fields on every parcel a customer maps.

Primary signals

  • eci
  • threat-multiplier
  • canopy-loss

Press & public discourse

Scoping

Investigative reporting, science journalism, civic discourse.

Reproducible, citable ecological numbers — with the methodology, lineage, and version pinned in every export — for stories that need to defend their data choices.

Example

A long-form investigation cites ECI v1.4.2 over a defined boundary; readers can fetch the exact computation that produced the chart.

Primary signals

  • canopy-loss
  • eci
  • threat-multiplier

Education & civic

Scoping

Schools, museums, civic-engagement platforms.

Cleaned, narrativised ecological data designed for non-technical audiences without losing the underlying rigour. The same signal, different surface.

Example

A natural-history museum exhibits a live ECI map of the surrounding bioregion as a permanent installation.

Primary signals

  • eci
  • biome-baseline